Today, when chain coffee brands commonly use mini-programs for ordering, the clarity of the menu interface directly affects consumers' purchasing efficiency. However, recently, a long-time Manner customer who brings their own cup posted a complaint on social media about the messy layout of its mini-program menu, which quickly resonated with a large number of users. The user even made a homemade Excel spreadsheet to compare and organize product information, pointing out that the same drink is split into multiple product cards due to factors such as cup size and hot or iced, and scattered across different categories, making it difficult to find. Not only do customers feel troubled, but some Manner employees also admit that the ordering system is easily confusing. In addition, the mini-program also has problems such as store sorting not being by distance and cumbersome agreement checkboxes. This article will sort out in detail the specific content of this user feedback and the reactions from all sides, and explore the impact of menu design on the coffee consumption experience. [more…]

As Typhoon Bebinca made landfall in Jiangsu and Zhejiang, Luckin Coffee's collaboration with Korean illustrator YEYE featuring the "Scribble Puppy" launched as scheduled, drawing a large number of fans who set early alarms to snap up the merchandise. However, many users found that the collaboration package on the mini-program was priced as high as 60 to 70 yuan, far exceeding the previous range of 20-40 yuan, triggering complaints that it was "too expensive." A few hours later, the price of the same package suddenly dropped to just over 30 yuan, prompting consumers who had already placed orders to angrily demand a refund of the price difference. Some employees speculated that the issue was caused by a pricing error when the items were listed. Behind this price controversy, the long-standing problem of frequent system bugs in Luckin's collaboration campaigns has once again surfaced. [more…]

Heytea's first store in Japan has officially landed in Dotonbori, Osaka, and the announcement of its February 15 opening immediately sparked heated discussion. Yet compared with the opening itself, what really set netizens abuzz was the menu pricing leaked on the mini-program—most drinks are priced between 950 and 1,250 yen, equivalent to about 45 to 60 yuan, nearly more than double the domestic price. Some Japanese netizens compared it with local rice prices and lamented that four cups of Heytea could buy five kilograms of rice. Are overseas ingredient and rent costs enough to justify this pricing? And are local consumers willing to pay? This article takes you through it. [more…]

Guming's mini-program has quietly launched a new product called "Morning Fresh Milk." The only ingredient is fresh milk, available in hot or cold options, priced at 8 yuan per 500ml. After trying it, consumers discovered that the cup contains exactly the same refrigerated fresh milk brands used in stores for making tea drinks—Yue Xian Huo, Weigang, and Renyangyitouniu—tasting no different from what's sold in supermarkets and convenience stores. Once the news broke, netizens reacted with sharply divided opinions: some felt the price was completely uncompetitive, arguing it's better to just buy from a supermarket or convenience store, and joked that this was "forcing out a product with no real substance," with R&D staff cobbling together a new item just to meet KPI targets; others thought they could simply add espresso or toppings themselves to make a low-cost latte. Some netizens even let their imaginations run wild, speculating that Guming is testing the waters for a foray into the breakfast market. This article will sort through the discussions sparked by this new product and the possible business logic behind it. [more…]

Recently, prices for multiple drinks on Luckin Coffee's mini-program suddenly dropped to 6.9 yuan, quickly trending on social media and sparking widespread attention. Consumers noticed price changes for popular items originally priced at 9.9 yuan, such as Americanos and Coconut Latte, with some new light milk tea and fruit coffee products also adjusted simultaneously. However, not all users could enjoy this discount; some only received limited-time redemption coupons. Luckin officially responded that this was a randomly distributed 6.9 yuan coupon activity for the Dragon Boat Festival and Children's Day, not a comprehensive price reduction. Meanwhile, the price war on delivery platforms is intensifying, with brands like Cotti having pushed coffee unit prices down to 3.9 yuan. Whether Luckin's move is a response to competition warrants in-depth discussion. [more…]

Manner Coffee has entered Changchun for the first time, opening a three-month pop-up store in MixC, with operating hours consistent with regular stores. The opening day coincided with a weekend, and on-site order volume far exceeded expectations. The mini-program was forced offline due to the surge in orders, materials were once in short supply, and even milk ran out. Some customers waited more than three hours to get their coffee but still felt it was worth it, and they hope the store can become a permanent location after the event ends. [more…]

Sexy Tea has once again laid out a segmented track, with its brand-new sub-brand Good Lemon opening five stores in Changsha in one go on September 19. Similar to the main brand, Good Lemon does not have independent stores, but is embedded in Sexy Tea's large stores with partitioned operations, leveraging the parent brand's foot traffic to quickly attract check-in crowds. This is not Sexy Tea's first time incubating a side brand; from the early Zhihu Tea to the 2022 Yuanyang Coffee, its multi-brand strategy has been ongoing for many years. The lemon tea market has strong growth momentum, with a Meituan report showing sales in 2022 increased by over 130% year-on-year. Good Lemon clearly aims to grab a share of this pie, with plans to open 15 to 20 stores in Changsha within the year. However, the new brand has barely made its debut when it encountered consumer complaints, with the core controversy still centered on Sexy Tea's signature verification queue model and menu names that are too free-form, making ordering difficult. [more…]

Recently, the mini-program menu at Good-Me has quietly been updated, and a cup of ice water priced at 1 yuan has attracted widespread attention. This simple drink, consisting of a plastic cup, ice cubes, and drinking water, has been creatively reinterpreted by netizens in various ways—adding espresso to make iced Americano, mixing it with milk and boba to create a topped tea drink, or even replicating preserved plum lemonade. However, controversy has followed: many consumers point out that chain brands such as KFC and McDonald's, as well as street-side cafes, provide drinking water for free, and bringing your own cup to a Good-Me store also gets you ice water at no cost. Some employees even reveal that the packaging cup alone costs 7 mao, and with ice cubes and a straw added, each cup sold is actually a loss. Last year, Mixue Bingcheng's 1-yuan ice cup was withdrawn by franchisees one after another because it was unprofitable. Will Good-Me's move this time repeat the same mistake? Some also believe that clear pricing actually saves the awkwardness of communication, allowing those too embarrassed to ask to feel at ease. Front Street Coffee takes you to find out. [more…]

In recent years, tea beverage brands have been adding fresh fruits and vegetables to their fruit tea products in pursuit of genuine ingredients. Luckin, however, has long relied on fruit concentrates and quick-frozen dried fruit due to the limitations of its store conditions, making many tea beverage peers envious. Recently, though, some Luckin stores in Guangdong, Chengdu, and other regions have successively received new materials such as muddling sticks, cut-resistant gloves, and labels for fruit washing machine storage areas, while internal order forms also list equipment including dicers and strawberry hullers. These tools have no direct connection to the drinks currently on sale, and the appearance of a bitter melon light-body fruit and vegetable tea and a bitter melon fruit and vegetable Americano—neither of which is on the menu—in the mini-program coupons has sparked employees' speculation that Luckin may introduce fresh-cut fruit. Once freshly cut fruit enters the production process, whether Luckin stores staffed by a single person can withstand peak-hour pressure has become the most anxiety-inducing question for workers. [more…]

The coffee consumption boom continues to heat up, and even outdoor sports brands can no longer resist trying their hand at crossing over. French outdoor brand Decathlon recently opened its first coffee corner inside its Shanghai Wujiaochang store, formally stepping onto the coffee track. During the opening period, customers who bought drinks in-store could take part in a giveaway of limited-edition camping cups, drawing a large number of consumers to visit and check in. However, the huge turnout also exposed a lack of operational experience, with frequent problems such as the online mini-program crashing, stores being overwhelmed with orders, and one-hour queues. In addition to regular coffee, the Decathlon coffee corner has also launched sports-themed special drinks that match the brand's tone, with prices following an affordable approach. Whether this kind of crossover play can be sustained is worth watching. [more…]

A local tea beverage brand in Nanning, Guangxi, caused an uproar on social media due to a consumer notice in its mini-program titled "Three types of people should order with caution." The notice listed three types of people as unsuitable buyers: "those who focus on packaging and blindly follow big brands," "those who lack awareness of the prices of high-quality fruits," and "those with dull palates who think all brands are about the same." Netizens criticized the notice for its condescending tone and for setting rules for consumers. The brand subsequently issued an apology statement, claiming the copy was written by an early operations staff member who had already left, but the statement failed to quell public anger and was instead accused of "lecturing consumers." Currently, the controversial notice has been taken down, and the apology post has also been deleted. Market regulatory authorities have stepped in to investigate. Front Street Coffee continues to follow developments in the coffee and tea beverage industry. [more…]

Luckin Coffee has partnered with Mengniu's Deluxe milk brand to launch a limited-edition new drink, "Deluxe Exclusive Pasture Latte," priced from 14.9 yuan, or 17.9 yuan for an upsized cup, making it the most expensive item on the mini-program menu. The preparation method for this latte is quite distinctive: for the iced version, the espresso must first be stirred with Deluxe milk for 8 rounds, then poured into a smoothie blender and frothed for over ten seconds, and finally sealed in a cup with ice; for the hot version, the espresso is added to a milk pitcher, mixed with milk, and heated. However, feedback from the first batch of consumers indicates that the finished product does not have a dense layer of milk foam on the surface, and the taste is not much different from an ordinary latte. Staff explained that the milk foam dissipates very easily and recommended drinking it immediately at the bar. Front Street Coffee has noticed that this innovative process has sparked online discussions about "ritual" versus practicality. [more…]

At the same Luckin Coffee store, for the same drink, different users may see prices on the mini-program that differ by several yuan—and paid members may even be charged more than regular users. Recently, some consumers told the media that they suspected they had been subjected to "big data price discrimination" when buying drinks at Luckin. A reporter's investigation found that the system pushes different coupons to different accounts, resulting in "a different price for the same cup of coffee for each person." This phenomenon has struck a chord with many netizens and sparked widespread complaints, prompting people to re-examine the value of loyalty programs offered by chain coffee brands. [more…]

On April 18, a new store called "blue bottle coffee" quietly appeared on a food delivery platform. After verification, this was not a counterfeit or a purchasing agent, but an official delivery channel opened by Blue Bottle Coffee. The delivery prices of drinks from Shanghai stores are consistent with those on the mini-program, and during the opening period, limited-edition fridge magnets were given away and delivery fee discounts were offered. Behind this move is a series of accelerated adjustments by Blue Bottle recently in store layout, pop-up events, and brand strategy. From rumors of store expansion in Shenzhen, Chengdu, and Xi'an, to the queues triggered by the Wuxi pop-up truck, and to blue bottle studio soon landing in Shanghai, this brand once jokingly called "unable to leave Shanghai" is trying to break its established rhythm. However, at a time when coffee consumers are increasingly picky and competition among chain brands is fierce, whether opening delivery can truly help Blue Bottle win more users' hearts still needs time to test. [more…]

Luckin Coffee has officially entered the Hong Kong market, with five stores opening simultaneously, located at Mira Place, MCP New Town Plaza, New City Mall in Mong Kok, Shatin Centre, and Des Voeux Road Central in Sheung Wan. During the opening period, region-exclusive packaging materials and limited-edition sticker badge activities were launched. However, its Hong Kong pricing has sparked widespread discussion—the signature Coconut Latte is priced at HK$42. Although members can enjoy an opening offer of HK$15.9, it is still considerably higher than the mainland price of 29 yuan in Futian, Shenzhen, or 18 yuan after discount. Compared with brands such as Starbucks and Pacific Coffee, Luckin's price advantage is not obvious, and some consumers bluntly say they would rather buy it in Shenzhen. Industry analysis points out that Hong Kong's rent and labor costs are higher than those on the mainland, and mainland restaurant brands going to Hong Kong generally raise prices. Whether Luckin can continue its mainland coupon marketing model and maintain a平价 positioning remains to be seen. [more…]

The Heytea store on Wellington Street in Central, Hong Kong, suddenly closed without any warning, sparking widespread discussion among nearby consumers and netizens. Since opening in March 2024, the store had quickly gained popularity through promotions such as buy-one-get-one-free offers and city-exclusive fridge magnets, maintaining a steady daily flow of customers and becoming a popular check-in spot for many residents and tourists. However, overnight, the store's signage was removed, the doors were locked, and the store's information was also taken down from the official mini-program. The reason for the closure has not yet been clarified—some speculate it is related to the high rents in Central or the expiration of the lease, while others believe it is a proactive adjustment by Heytea to its market layout. The brand responded that it evaluates store operations on an irregular basis, and whether it will return to Central in the future remains worth watching. [more…]

A hot Americano with a splash of oat milk unexpectedly revealed two different sets of charging rules—online and in-store—at the coffee chain brand Peet's. A customer selected the "add oat milk ¥2" option on a delivery platform, but was told by the store that only 30 ml had been added, and that adding up to 50 ml would require another ¥2. However, the official mini-program customer service said the option should have added about 50 ml, and made no mention of stacked charges. This confusion over the amount of milk added ultimately prompted Peet's to carry out a comprehensive overhaul of its nationwide stores and online ordering platforms, with clearly marked prices on the ordering interface. Behind this incident, what exactly are the charging standards for adding milk to Americanos at various coffee shops? And how should consumers order clearly? [more…]

In Italian dining culture, Espresso is a daily necessity, but in domestic coffee shops, it is often the lowest-priced and least-ordered drink on the menu. A rural café owner recently published a post asking "should Espresso be removed from the menu," citing the huge gap between production cost and actual experience. This article focuses on this topic, combining customer feedback, operator dilemmas, and industry advice to explore the awkward positioning of espresso in domestic cafés, as well as how brands like Front Street Coffee understand espresso products. [more…]

At the start of 2025, Luckin Coffee quietly adjusted drink prices at stores in some regions, sparking widespread discussion among consumers. Many netizens noticed that the listed price of the Coconut Latte, originally 29 yuan, rose to 32 yuan even at non-mall stores, while the rules for using cash coupons and the drinks redeemable with group-buy vouchers also changed accordingly. Although most cities remain unaffected, the scope of the 9.9 yuan discount continues to shrink. Luckin officially attributes the price adjustments to factors involving materials, transportation, and commercial districts, with store policies varying from place to place. Does this price fluctuation mean the era of affordable coffee is coming to an end? And how should consumers respond? [more…]

Blackpink member Lisa inadvertently showed off a cup of Heytea's Triple Thick Matcha on social media, quickly sparking global fan attention. Multiple Heytea overseas official accounts swiftly claimed it and seized the moment to launch a "Lisa Custom Edition," then further rolled out a buy-one-get-one-free matcha series promotion at stores worldwide. However, on the day of the promotion, consumers in many parts of China found that the matcha drinks were sold out early, and some even received incorrectly made beverages. Stores explained that ingredients were consumed too quickly and prep took time, but some fans were not buying it, arguing that if the brand wanted to ride a celebrity's hype, it should have prepared adequately in advance. [more…]